5 Powerful Ways To Market Your Health & Wellness Business For Free
It can be pretty tough to get enough customers for your business, especially when first starting out, and advertising can be so expensive.
Luckily, there are a lot of ways you can promote your Health & Wellness business online, for free!
How To Market Your Health & Wellness Business Online For Free:
These 5 quick tips you can complete in under 5 hours, and will get your small business much more visibility online, improve SEO and help you get more clients and customers.
1. Sign Up With Google My Business To Market Your Business Online
Difficulty: Easy (25 min.)
To get an awesome map listing on Google searches, you need to list your business with Google My Business.
This invaluable tool is overlooked by many small businesses, but is so important to gain local customers.
Registering is easy.
Make sure you are signed in to your Google/gmail account and visit Google My Business.
Fill in your business' address, website address, opening hours and any photos that show your recent work or products.
It's very important to add a few categories that your business falls under. (For The Ginkgo Tree it is website development, SEO and video).
VERIFY YOUR BUSINESS ADDRESS WITH GOOGLE
If you work from home and don’t serve people from your address, you should check the box "I deliver goods and services to my customers at their location."
Then your home address will not be published on your Google listing, and you can specify which locations you will serve for your business.
The listing is not immediately live. To get it published you need to verify your physical address.
If you live in a remote location and only receive mail at a PO Box address this proves to be impossible to register.
Unfortunately Google won't accept PO Box addresses, so if need be, ask a relative or good friend if they wouldn’t mind getting your GMB mail. (make sure to check “I deliver goods and services to their location”! )
Once you click on verify, a physical "postcard" is sent to your business address.
The postcard will take 5-14 business days—for us it took 2 weeks.
Once the postcard arrives, find the code. Simply enter it on Google My Business and hit verify!
USE GOOGLE REVIEWS & POSTS
Once live, send the link to your clients so they can give you a review!
Another new feature is "Posts," to give short updates similar to your Facebook Page.
Posts are live for a week or two, so you need to keep writing little updates if you want those to stay prominent on your listing.
Results:
Your business will come up on Google map section when people search for your service/product nearby.
If you have difficulty setting up your Google My Business, and are a health & wellness business, you can join our Wellness Business Bliss Course & Membership to learn step by step!
2. Put Up A Free Yellow Pages Ad
Difficulty: Easy (20 min.)
The online Yellow pages ads are a quick and easy step to giving your business more exposure when people are searching for a business. This is mostly relevant for businesses with an older target market, however it is good for building your website’s authority, which can improve SEO.
To put up your ad for free on the Australian Yellow Pages website go to Sensis and sign-up.
You get one free listing from either the Yellow Pages, White Pages, Whereis or True Local, so think about which website your potential customers will be using and select that service.
The free listing only includes basic information, so if you want your logo displayed or services offered you need to upgrade your ad.
3. Create A Facebook Page
Difficulty: Medium (1 hr.)
Facebook is a good way to market your business online for free.
Even though engagement from your page followers is quite low, it does help with your website's SEO, and your page will also come up in local searches within Facebook.
To create a Facebook page, login to your existing Facebook personal profile and click on the Page link in the bottom left hand corner.
To get the most out of your Facebook business page, it's best to have a special round/square Facebook logo to fit the new profile image size and a background banner or image that reflects your business.
It can be a good idea to include your city in the page title, if you offer face to face sessions, to make sure it’s clear where you are located.
ADD YOUR BUSINESS INFORMATION TO FACEBOOK
Add information to your page such as your business type, business description, services and opening times.
Don't forget to create a call to action button on your banner, to encourage visitors to take action on your Facebook page.
This can be anything from messaging you, or getting a quote. There's also a section for your services or selling products.
POST ANY UPDATES OR PROMOTIONS
Again, ask your previous clients to give you a review on your Facebook page, and publish engaging updates, photos or video of your business in action.
You may also want to post any deals or promotions you have going right now.
Invite your family and friends on Facebook who may be interested in supporting your business to like your page.
4. Get Involved In The Online Community And Show Your Expertise In The Wellness Industry
Difficulty: Medium (1 hr.)
Choose the best places to reach your ideal client or customer and become involved online.
Think about your ideal client and brainstorm what forums, Facebook groups or websites they may visit.
Leave occasional valuable comments or contribute to the conversation, and offer your professional services if relevant. (Make sure to read the group rules before you do this.)
If you are using Facebook groups, make sure you have optimized your personal Facebook profile to include where you work (link to your new business Facebook page!) so people can easily find you so they can book a session or get in touch about your services.
Or you could reach out to their business and ask if they would like you to contribute a free blog post for their website (that also links back to your website).
You can join our Facebook group for Wellness businesses here to brainstorm more ideas!
5. Write Blog Posts On Your Website
Difficulty: Medium-Hard (2-4 hrs.)
If you have a website, it can be a good idea increase your SEO and regularly create fresh content. If you don’t already have a website, we highly recommend Squarespace websites for wellness businesses, read our review here. You can also get 20% off your website subscription here.)
It can be tricky to figure out a blogging plan, and it’s easy to waste time on writing about topics that nobody cares about. To help with a blogging plan you can join our free Facebook group or join our supercharged course, Wellness Business Bliss!
A good start is to think about what your ideal customer would want to know related to your product and go from there.
REVERSE ENGINEER YOUR PRODUCTS OR OFFERINGS
A great way to attract the right visitors to your blog is to ‘reverse engineer’ your main products/services.
In other words, think about your main offerings and what your buyers would also be searching for on Google that is related.
Then, think about how you can get them from the blog post to your sales pages.
For example, if you run a party hire website, you could start with "10 ways to create the perfect birthday party" and then have a link to your party hire products and services.
Bonus Marketing Tips
If you have a small budget, email marketing is absolutely your best friend!
Email marketing has the best ROI (return on investment) than any other form of marketing. We recommend building your email list straight away, without delay.
A great way to build your email list is through offering a free guide, checklist or eBook, video course or even a discount code on your website.
We use Flodesk, and the basic plan includes delivering these freebies automatically, saving you loads of time as well as including unlimited subscribers and lists (as soon as you have more subscribers Mailchimp and others become very expensive!).
We have an amazing discount code RETROMARKETING where you can get 50% off your subscription (for life!) click here to get it.
Join the wait list for our marketing membership & community for Wellness Business Owners
Learn how to make your own simple website in Squarespace, do SEO, get more clients and customers and join a supportive community of other wellness businesses.
*Some of our links are affiliate links. They in no way affect our genuine recommendations and tips.
