How to create an irresistible OFFER to grow your email list using Squarespace (for artists)
As an artist, you may find it challenging to devise ways to boost your email list. Many tactics involve offering freebies such as a PDF or free training sessions in exchange for sign-ups. However these methods may not be suitable for your art and print selling business. Another way to grow your email list is to have an “irresistible offer” through a low-cost or print-on-demand product.
1. Why Choose Email Marketing Over Social Media?
As you may know, social media algorithms are constantly changing, making it tough to maintain organic reach for your posts. This can result in difficulty engaging with your audience. Fortunately, utilizing Squarespace can help you enhance your email list, creating a dependable marketing channel that is completely in your control. To get started, check out the video tutorial below and read the accompanying notes for helpful guidance.
2. Setting Up Your Special Offer on Squarespace
a. Artist Marketing: Create a Separate Shop on Squarespace Focused on your Special Offer
Create a dedicated shop section exclusively for your special offer. This ensures that visitors to your main Squarespace shop aren't distracted by your special offer and focus on buying.
b. Building a High-Converting Landing Page for Email List Growth
Whether you call it a squeeze page or a landing page, this is where your enticing offer will be. Craft a deal that's as compelling as "Get a half-price print from my store with free shipping" to maximize email list growth.
Don’t have a website or email address yet?
Follow this quick start-up guide:
Register your domain name and email address via Namecheap. Name cheap has low ongoing costs for domains.
Start a website on Squarespace, an easy-to-use website platform and get 20% off your first year with my affiliate link.
For email marketing for artists, I usually recommend Flodesk (get 50% off first year) or Squarespace for ease of use.
c. Connect to Printful for effortless print-on-demand products
If your special offer involves prints, leverage Printful, a print-on-demand app compatible with Squarespace. Although it may seem complex initially, once configured, it enables you to sell prints and products without upfront costs or manual handling. Phew!
d. Product Setup: Squarespace and Email List Expansion
This step involves selecting a product (e.g., a regular print), configuring the design, and defining the dimensions. Price it attractively for customers, even if it means minimal profit for you initially.
e. Artist Marketing Strategy: Implementing a Shipping Incentive
To sweeten the deal and enhance email list growth, create a special free shipping category for your special offer product.
f. Designing the Special Offer Landing Page on Squarespace
On your dedicated landing page within Squarespace, incorporate a captivating image and an easy purchasing option for customers, optimizing it for higher email list conversion rates. To take off the header and footer for less distractions, use the following code in the Page Injection section:
<!-- Remove the Header and Footer (7.1) --> <style> #header, #footer-sections { display: none; }
g. Mobile Optimization for Artist Marketing and Email List Growth
Always ensure that your Squarespace landing page looks fantastic on mobile devices. A seamless mobile experience, especially for ad campaigns, can lead to higher email list conversions.
h. Promotion and Cross-Marketing on Social Media
Leverage your social media platforms, collaborate with peers in your industry, and explore cross-promotion opportunities to boost artist marketing and email list growth.
Remember to factor in printing and postage charges from platforms like Printful when setting the price. Your aim is to offer an attractive deal to customers without operating at a loss.
Growing your email list is a long-term endeavour. It's about building a community of potential customers and art enthusiasts who may commission work or purchase products in the future. With Squarespace, this process becomes more straightforward and efficient. If you have any questions or need assistance, don't hesitate to reach out. Here's to building an email list of people who love your artwork!
If you need assistance in creating your landing page and special offer, feel free to book Squarespace/marketing design help here.
*Some links are affiliate links that may give you a small discount, and give us a small payment too. We do not recommend apps or subscriptions we don’t use and/or love ourselves. Win-win!
